Size the carton to the liner and applicator
Measure each eyeliner in its closed, sale-ready form, including the cap and any part that projects beyond the tube. Say whether the carton holds one pencil, a liquid liner or a set, and include any outer wrap or accessory in the measurements. The internal size and requested construction should be checked against the complete pack.
Plan shade, variant and front-panel details
List the product names, shade codes and versions that need separate artwork. Send the brand-approved logo and copy, and show which panel should carry the product name or shade. If the design needs a window or an insert, describe the purpose; the available format and fit can then be confirmed against the product.
Details to include with an eyeliner brief
- Closed length, widest point and number of items
- Cap, applicator and accessory dimensions
- Shade, product-code and artwork versions
- Window, insert or display request
- Quantity per design and delivery postcode
Review the cosmetic carton before print
Ask your brand or responsible person to supply and approve the final product information for the carton. UK cosmetic guidance covers information shown on containers and packaging, so review each panel and proof with the appropriate person before sign-off. Confirm the agreed structure, print, finish, quantities and order terms in writing.