Finishes guide
Soft-touch vs Matte
Soft-touch and matte are often compared because both reduce shine, but they create different tactile impressions and should be selected for the product experience you want.
Matte
Matte gives a low-reflection surface with a straightforward printed finish. It is a practical option when the visual treatment matters more than a distinct tactile effect.
Soft-touch
Soft-touch adds a smoother, more tactile surface that can support premium presentation. Consider how the box will be handled and whether the additional finish is useful for the customer experience.
Check the complete specification
Finish, board, colour and product positioning work together. Include a reference image or request a sample when the tactile difference is important.
Need a practical recommendation?
Send your dimensions and quantity for a practical recommendation.