Materials guide
Kraft vs White SBS Board
Kraft and white SBS board create different starting points for colour, texture and brand presentation. Neither is automatically right for every product.
Kraft board
Kraft gives a natural, tactile starting point and can support an understated or sustainability-led visual direction. Colours printed on it may look different from the same artwork on a white surface.
White SBS board
A white board gives a cleaner base for bright colours, fine detail and consistent visual reproduction. It is often considered for retail cartons and brands with a more polished colour system.
Make the comparison physical
If colour or texture matters, request a material or printed sample. We can discuss board, print process and finish after reviewing your artwork and quantity.
Need a practical recommendation?
Send your dimensions and quantity for a practical recommendation.