Plan the pack around the menu item
Fast Food Packaging can mean different formats for a burger, chips, a meal deal or another takeaway item. Start with what goes in each pack, its dimensions and how the portions are arranged. If sides, sauces or a liner are packed separately, include that in the brief. The product listing does not specify one universal box style or performance.
Think through serving, carrying and takeaway
Explain whether customers eat at the counter, carry the food away or receive it through a delivery service. Note how the pack is filled, closed, stacked and opened, and whether several menu items need separate sizes. If the food is served hot or cold, state that so the selected material can be reviewed for the intended use; heat retention, grease resistance and leak resistance are not assumed.
Review food contact before artwork sign-off
The Food Standards Agency notes that packaging, printing inks and adhesive labels can be relevant to food-contact controls. Provide the approved artwork and ask for the exact material and print specification to be confirmed for your use before production.
A takeaway brief that answers the essentials
- Food items, portion layout and packed dimensions
- Counter, takeaway or delivery use
- Any inner wrap, divider or separate side item
- Quantity by menu item and artwork version
- Food-contact details and delivery postcode