Start with the shoes, not the outer dimensions
Measure one shoe at its longest, widest and highest points, including any raised sole or heel detail. If each shoe is placed in a dust bag or other inner wrap, include that in the packed measurements so the fit is checked against what you actually sell.
Choose how the lid meets the base
The product name specifies corrugated cardboard and a lid, but it does not state the board grade, flute, lid construction or load rating. Describe whether you have a separate lift-off lid or another closure in mind; ask the quote to confirm the proposed structure and fit. If the boxes will be stacked for storage or displayed on a shelf, include that use in the brief rather than assuming a particular strength.
Plan storage, shelf and brand information
Share the footwear style, size range, logo and any product or care wording that should appear. For several sizes or colourways, list each box dimension and artwork version. Review the proof and confirm the board, print, quantity, price and delivery terms before production.
Footwear details to include in the brief
- Shoe length, width and height, including sole
- One shoe or a pair, with any inner wrap
- Preferred lid and base arrangement
- Storage, stacking or retail-display use
- Artwork versions, quantities and postcode